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Rothe Plantscapers is an associate of Primestars Marketing a company that specializes in facilitating Youth Development programmes for high school learners from underprivileged communities. The challenge with any broad-based education intervention is finding an effective vehicle that can deliver quality content to a large number of beneficiaries at an affordable cost. One such methodology is the Primestars’ utilisation of cinemas nationally, as “Educational Theatres of Learning”. This innovative medium offers learners the opportunity to be taught in a fun and experiential manner and allows for great brand exposure, as well as talent identification and CSI/SED opportunities. By supporting these programmes, both Public and Private Sector organizations have the means of giving back to communities by educating disadvantaged learners in a safe and neutral environment, outside of schools.
Rothe Plantscapers is one of the main sponsors of their very successful STEP UP 2 A START UP a nationwide programme developed to teach high school learners about how to start their own businesses. The leaners will develop environmental and social entrepreneurial skills through a multi- media educational experience.